Segment Marketing (Micro & SME) Senior Specialist – Manager / Senior Manager Level

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Telecommunications, Technology | Kuala Lumpur, Malaysia | Up to MYR 216,000 per annum | 11 Apr 2019

Segment Marketing (Micro & SME) Senior Specialist – Manager / Senior Manager Level


Specialisation: Telecommunications, Technology

Email Karen

Location: Kuala Lumpur, Malaysia
Salary: Up to MYR 216,000 per annum
Type: Permanent
Posted On: 11th April 2019

Client Background & Role Summary:

Our client is a reputable telecommunication provider in Malaysia, with a variety of communication products, applications and value-added services. They are looking for a Segment Marketing Senior Specialist who will drive the segment marketing strategy to support Micro & SME segments within the Enterprise business.

Key Responsibilities:

  • Ensure execution of targeted marketing programs across all functional marketing areas.
  • Accountable for segment strategy for Micro & SME.
  • Establish, identify and deliver the marketing plan for the segment which also includes product launches and communications in supporting the marketing road map.
  • Responsible for communications calendar for Micro & SME.
  • Accountable for driving category leadership.
  • Create and execute marketing programmes to drive demand, retention and development.
  • Online content management.


  • Bachelor’s Degree in Marketing or related discipline.
  • 9 years and above of combined experience in marketing, segment marketing, brand management, product management or within the advertising agency environment.
  • Ability to assess, implement successful, focused, integrated Marketing development plans.
  • Team leadership experience is an added advantage.
  • Excellent knowledge in the B2B environment.
  • Great interpersonal skills with strong verbal and written communication abilities.
  • Possess strong business acumen.
  • Ability to influence, lead and coach cross functional teams and champion new concepts and ideas.

If you are interested, kindly email your updated resume to Karen at or click “Apply Now”. Regretfully, only shortlisted candidates will be contacted. Thank you!