Retail Marketing Specialist

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Marketing; Telecommunications | Kuala Lumpur, Malaysia | Up to MYR 120,00 per annum | 1 July 2019

Retail Marketing Specialist


Specialisation: Marketing; Telecommunications

Email Karen

Location: Kuala Lumpur, Malaysia
Salary: Up to MYR 120,00 per annum
Type: Permanent
Posted On: 1st July 2019

Client Background & Role Summary:

Our client is a reputable telecommunication provider in Malaysia, with a variety of communication products, applications and value-added services. They are looking for 2 headcounts of Retail Marketing Specialist. This role is responsible for managing all the Postpaid and Fibre campaigns rolled out in Retail.

Key Responsibilities:

  • Postpaid and Fibre campaign management
    • Decipher briefs from Consumer and S&S teams and in turn, brief in-house or external Designers of the same
    • Ensure creatives are on brief, on time and on budget
    • Ensure creatives are impactful yet simple for the intended segments
    • Attain approval of creatives from Consumer and S&S teams
    • Ensure new creatives are included in respective planograms
    • Ensure budget allocation for upcoming campaigns (yearly and quarterly)
    • Develop good understanding of competition and their campaigns which are relevant or similar in objectives and target segments
  • Mall ads
    • Work with regions and media agency to identify potential sites for mall ads
    • Propose potential sites for S&S approval
    • Ensure budget allocation for upcoming mall ads (yearly and quarterly)
    • Track campaign effectiveness through stores’ feedback as well as leverage media owner’s data
  • Store opening
    • Support regions with digital and physical materials/contents as well as activities that will drive awareness for their newly opened stores
    • Plan for budgets (yearly and quarterly) to support the above initiatives


  • Bachelor’s Degree in Sales & Marketing or relevant field
  • At least 5 years of experience in retail marketing
  • Good communication & interpersonal skills

If you are interested, kindly email your updated resume to Karen at or click “Apply Now”. Regretfully, only shortlisted candidates will be contacted. Thank you!