Go-To-Market (GTM) Manager

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Telecommunication; Product Development | Kuala Lumpur, Malaysia | Up to MYR144,000 per annum | 30 Sep 2019

Go-To-Market (GTM) Manager


Specialisation: Telecommunication; Product Development

Email Karen

Location: Kuala Lumpur, Malaysia
Salary: MYR 144,000 per annum
Type: Permanent
Posted On: 30th September 2019

Client Background & Role Summary:

Our client is a reputable telecommunication provider in Malaysia, with a variety of communication products, applications and value-added services. They are looking for a Go-To-Market (GTM) Manager.

Key Responsibilities:

  • Jointly manage and oversee the overall campaigns for the business with key product owners and Sales & Service team.
  • Develop and review existing Go To Market policies, framework, programs, KPIs, and campaign management to drive:
    • Campaign efficiencies – timelines
    • Effective internal and partners comms
    • Strong internal stakeholder and partner engagement
    • BTL branding and product communication
    • Development of multi channels – increase productivity
    • Adoption of digital initiatives
  • Drive go-to-market plans and readiness for the Company’s offerings via partners.
  • Identify strategic opportunities to collaborate with key trade and non-trade parties to drive customer acquisition.
  • Drive returns of investment on all sales promotion budgets assigned to drive channel performance via effective sales planning and program execution with post implementation reviews.
  • Drive periodic review of campaign performance and profitability, monitoring channel reach and productivity, and providing recommendations for improvements.
  • Stakeholder management through regular performance reviews and planning session between channels, product owners and management to align on campaign strategy, performance, rewards, and improvement plans.


  • Bachelor’s Degree in Business Administration, Digital Marketing  or relevant field.
  • Telecommunication / IT / FMCG / Online business / Financial Services industry exposure is preferable.

If you are interested, kindly email your updated resume to Karen at karen.chan@mindmerge.com.my or click “Apply Now”. Regretfully, only shortlisted candidates will be contacted. Thank you!