GM – Sales & Marketing, Property Development

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Sales & Marketing, Property | Selangor, Malaysia | Up to MYR 500,000 per annum | 5 Nov 2020

GM – Sales & Marketing, Property Development


Specialisation: Sales & Marketing, Property

Email Wai Ling

Location: Selangor, Malaysia
Salary: Up to MYR500,000 per annum
Type: Permanent
Posted On: 5 November 2020

Client Background & Role Summary:

Our client is a top property company. They are currently looking for a General Manager – Sales & Marketing (Property Development). Role reports to Chief Marketing & Sales Officer.

Key Responsibilities:

Marketing Plan and Strategies

  • Develop overall marketing objectives, strategies & action plans to ensure marketability & salability of all products within the relevant Bus and including JV projects
  • Oversee end-to-end strategy, planning and execution of all new product launches and ensure launch success
  • Implement action plans to market and sell ‘not new launches’ and completed stock
  • Develop product branding strategies in accordance to targeted market segments & ensure alignment to group brand strategy
  • Identify & implement effective communication strategies, marketing collaterals and sales-aids to target prospects
  • Formulate pricing strategies with market intelligence in place
  • Ensure smooth implementation and execution of campaigns and initiatives

Market Opportunities & Product Development

  • Identify market trends & opportunities, review competitor activities and changes in consumer needs/wants
  • Ensure products developed are aligned with the right targeted market segment, are market driven, innovative and differentiated
  • Identify product characteristics & USPs for product development as part of product brief

Sales & Budget Management

  • Manage A&P ROI and ensure spending is within the target effectiveness threshold
  • Monitor sales progress, bookings & conversions
  • Oversee performance of sales teams and sales managers
  • Review marketing methodologies and post-mortem of campaigns and initiatives

Product Branding & Customer Satisfaction

  • Ensure general customer satisfaction and brand loyalty is maintained/improved
  • Implement relationship building with customers through loyalty & rewards
  • Identify market partners, co-branding, database initiatives

Township Operations & Maintenance Teams

  • Coordination with relevant teams for smooth implementation & product delivery in terms of time, quality & commitment

Joint Ventures

  • Overall involvement & coordination related to marketing & sales functions & responsibilities


  • Degree in Business / Marketing or relevant discipline
  • Minimum 8 years of relevant working experience, preferably with good working knowledge in property development / commercial & retail development / real estate management.

If you are interested, kindly email your updated resume to Wai Ling at or click “Apply Now”. Regretfully, only shortlisted candidates will be contacted. Thank you!